Blog

Stories from creators who ship.

Tactical playbooks, money talk, and honest builds from the Zela team and the creators using it.

How African creators are rewriting the playbook

From beauty entrepreneurs in Lagos to music producers in Accra, a new generation is building media businesses without the Silicon Valley toolkit. Here's how.

Ada Okonkwo · 8 min read

Money

What to actually charge for a brand deal

A breakdown by audience size, niche, and platform. With real numbers.

Lucas Mendes · 6 min read

Pitching

The pitch template that closed me 12 brand deals

One paragraph. Three numbers. Zero filler. Copy it, send it, watch it work.

Iman Hadid · 4 min read

Selling

How I launched my cookbook in a weekend on Zela

240 sales the first weekend. Here's the exact setup, pricing, and launch tweets.

Lucas Mendes · 10 min read

Why I let Zee write half my brand replies

What it gets right, what it doesn't, and the prompt tweaks that fixed it.

Diego Reyes · 5 min read

Money

Wire fees were eating 12% of my income. I switched to Zela.

Why the FX spread matters more than the headline rate.

Kemi Boateng · 7 min read

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